The Falls+Partners 2027 strategy report
The 2027
Influence
Imperative.
Your next customer may ask AI what to buy. Give it better answers to find.
Creator partnerships can do more than earn attention. They can help people understand your products—and give AI search useful, credible explanations to draw from.
Get the free report ↓By Jason Falls · Falls+Partners · An 8-page executive read
F+P Strategic Recommendation
Give creator partnerships a second job: answer the real questions customers ask before they choose, alongside building social reach and engagement.
What changes in 2027
From being seen
to helping people decide.
Search used to hand people a list of links. AI search can build an answer from several sources and compare their options. An AI assistant may help someone form a shortlist before they visit your website.
Answer engine optimization—AEO—means helping your brand appear accurately in those answers. Useful information on your website matters. Credible explanations from other people matter, too.
Inside the report
- What the research actually supports.Why outside sources deserve a place in your plan—and why no one should promise an AI recommendation.
- A new kind of creator brief.Real customer questions, honest demonstrations and clearly named products that help people make decisions.
- Examples your team can picture.Appliances, fashion, bourbon, banking and healthcare—plus the role of specialist media partners.
- A practical first ninety days.Pick a product, build useful answers and measure what changes across search and customer behavior.
The brand examples illustrate proposed applications. They are not measured AI-search case studies.
Free report · PDF · 8 pages
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Watch or listen to Winfluence Episode 346
Jason Falls explains the recommendation behind The 2027 Influence Imperative: give creator partnerships a second job helping people choose.
Watch the full episode on YouTube
Want the research and practical starting plan? get the free report and ninety-day plan.
Before you download
A few straightforward answers.
What is The 2027 Influence Imperative?
A free Falls+Partners report by Jason Falls that brings published AI-search research together with a practical recommendation for 2027 influence marketing programs.
Does creator content guarantee an AI recommendation?
No. Outside sources feature prominently in several studies, but the evidence does not prove every creator program beats brand-owned content. The report explains the limits and proposes a testable approach.
Who should read it?
Brand leaders, agency teams and marketers planning creator partnerships, content, search or customer education for 2027.
Do I have to subscribe or request a call?
No. Both options are separate and optional. Enter your name, email and company to receive the full PDF.