Identifying Influencers by Relevance, not Reach
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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Scrunch Offers Quick, Easy Influencer Tool for Small Business
Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of…
Read articleThe Trick to Understanding Influencers
Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people…
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