Talent Managers are Killing the Creator Economy
Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of…
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Ideas on influence. Conversations that move marketing forward.
What’s Wrong With Influencer Marketing and What We Can Change in 2024
Jason Falls winds down 2023 with a “State of the Industry” reflection
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Differentiating Between Influencer Agencies, Consultants and Services
When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or…
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Cracking the Code to Gaming Influence
We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators…
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Why Can’t We All Just Get To The Point?
Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And…
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Influencer and Creator Talent Management is Outdated and Needs a Face Lift
We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well…
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How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve
Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local…
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The Man and Method Building Content Creators into Media Properties
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in…
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Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out…
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Is Talent Management About Managing Talent, or Content?
Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers…
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Is a Social Slowdown Possible in the Influencer Marketing World?
What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would…
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Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social
If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social,…
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