Winfluence Has a New Name, a New Home and a Bigger Tent
Winfluence with Jason Falls expands beyond influencer marketing to help small businesses build influence through content, search, social listening and responsible AI.
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Ideas on influence. Conversations that move marketing forward.
The Silent Crisis on the Web: Why Your Website Is Losing Ground to AI Search
Chris Slater on why bloated CMS sites lose ground in AI search, and how vibe-coded edge sites reach sub-second loads and 100/100 PageSpeed scores.
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What your Small Business Needs To Know (and Can Do) with AI
Learn how AI search changes customer discovery—and how small businesses can use AI for marketing and productivity. Get a free consultation with Jason Falls.
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Talent Managers are Killing the Creator Economy
Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of…
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What’s Wrong With Influencer Marketing and What We Can Change in 2024
Jason Falls winds down 2023 with a “State of the Industry” reflection
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Differentiating Between Influencer Agencies, Consultants and Services
When someone says they run an influencer marketing agency, what comes to mind? I’ve asked a few brand-side folks I know that question in the last week or…
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Cracking the Code to Gaming Influence
We’ve had a couple of episodes and conversations in the past that talk about gamers. The online video game industry is worth billions of dollars. Its content creators…
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Why Can’t We All Just Get To The Point?
Do you know what this show is about? If you said “influencer marketing,” you’re close, but not necessarily wrong. If you said “influence marketing” you’re more right. And…
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Influencer and Creator Talent Management is Outdated and Needs a Face Lift
We’ve been talking to some talent managers of late. They play an important role for many creators, managing the business of their influencer status while the creator, well…
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How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve
Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local…
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The Man and Method Building Content Creators into Media Properties
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in…
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Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out…
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