Founded in 2022, Falls+Partner fills a void in the influencer marketing landscape by moving clients beyond the check-box, post-for-impressions approach, and into the realm of creative strategies to produce actual influence. An influence strategy isn’t a tally of creators, posts or impressions. It’s a concept to engage creators and their audiences to provide value to the brand.
The strategies and concepts are driven by Jason Falls, named one of the Top Pioneers in Influencer Marketing by Talking Influence.
For more from Falls on influence marketing, you can subscribe to his industry thought leading podcast (Winfluence – The Influence Marketing Podcast), read his book (Winfluence: Reframing Influencer Marketing to Ignite Your Brand), or subscribe to his monthly email newsletter highlighting his latest thoughts on influence, influencers and the industry as a whole.
“It’s not about influencers. It’s about Influencing.”Jason Falls