How does your small business nurture leads?
Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In…
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What digital value proposition can your small business provide?
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the…
Read articleThe Nuts and Bolts of A Lead-Generation Marketing Funnel
We’re all in the business of generating leads. Whether it’s getting people to walk into your retail location or filling the top of your B2B funnel with email…
Read articleReconstruct Your Model To Refresh Your Motivation
Winging it is something I’ve become quite good at. The DNA of being able to just fly by the seat of my pants comes from my younger days…
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