How One Terrestrial Radio Show Remained Relevant & Ahead of the Curve
Those of you who have watched or listened to Winfluence for a while know that I got my professional start in radio. I marched myself into the local…
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I’ll See You at Social Media Marketing World 2022
I’m excited to be speaking at Social Media Marketing World in 2022. Oddly enough, it will be my first time at the event, though I was a part…
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Social Media Campaigns, Engagement and Marketing with Tod Meisner
One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and…
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What is Social Selling and Should You Do It?
When software companies pitch me with some new feature, I normally discard the email. When Hootsuite added the opportunity to talk to social selling expert Koka Sexton to…
Read articleThe Social Media Lesson SXSW Taught Me
Monday of interactive weekend at South-by-Southwest is typically the day the social media and digital marketing crowd wakes up and realizes they aren’t in college anymore and that…
Read articleWhat is Social Capital and How Do You Earn It?
I gave feedback on a video this week telling the recent small business workshop attendee I wouldn’t exactly call it “social capital.” Before I step on anyone’s sensitivities, please…
Read articleHow to “Get” Social Media for Small Business
“I just don’t get social media,” one small business owner told me recently. He was lamenting the fact that if it doesn’t lead to direct revenue, then he…
Read articleMy small business mea culpa
You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points,…
Read articleThe Hard Truth Content Marketers Must Face
There’s a hard truth content marketers are facing in the industry today. For all our poking and prodding, evangelizing and convincing about the benefits to brands and businesses of social…
Read articleGetting Back To The Basics
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary…
Read articleThoughts on Meerkat … via Meerkat
So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter…
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