Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential…
Read articleWhen Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were…
Read articleMy consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution…
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