Good ideas.
Worth a deeper read.

Winfluence

Reframing Influencer Marketing to Ignite Your Brand

By Jason Falls

A strategic guide to moving beyond influencer posts and focusing on what matters: influencing an audience to try or buy. Winfluence helps marketers build an approach designed around their brand’s goals.

No Bullshit Social Media

The All-Business, No-Hype Guide to Social Media Marketing

By Jason Falls and Erik Deckers

A practical blueprint for social media marketing that puts business strategy ahead of hype. Written with Erik Deckers, it helps marketers connect their social media efforts to the work of growing a business.

The Rebel’s Guide to Email Marketing

By DJ Waldow and Jason Falls

A starting point and refresher for business email marketing. Written with DJ Waldow, this guide challenges conventional email “rules” and encourages marketers to develop the practices that work for their own audiences.