The Power of Marketing Automation for Brands and Creators
Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set…
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Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution
The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do…
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A Simple Methodology to Achieve Your Goals in Influence, Content and More
What are your goals? More importantly, do you write them down? How often do you refer to them? Or are you like me and have vague ideas of…
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The Tiers of Influence Marketing and How to Leverage Them
There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office…
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How to Build a Better Business Book
From time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly…
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Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players
Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we…
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Cloning the Boss and Other Business Tips from an Agency Owner & Coach
You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus…
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The Risk of Social Media Dependency: SEO and the Influencer Marketing Space
There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great…
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Creating Remarkable Content & Putting Your Brand Story into Action
We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies…
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How Your Brand’s Story Informs the Influencers You Choose
We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive…
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Influencers are the Enterprise
The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix…
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The Agency that creates influencers … and spicy coffee?
If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
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