There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
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Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
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I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time…
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Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In…
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We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I…
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There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at…
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TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or…
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If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not…
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Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at…
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If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those…
Read articleI want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show.…
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I’ve been using and reviewing social technology software for almost 20 years now. One of the most frequent categories of software I’m either pitched or someone recommends I…
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