No Matter What Your Woes, Technology is Never to Blame
It’s amazing how different my inbox changed since Monday. My first contribution to Entrepreneur in a few years goes live and suddenly PR folks everywhere want to bend…
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How To Be a Good Podcast Guest
If you’re going to be a guest on a podcast, you need to know how to be a guest on a podcast. It’s easy to think, “Oh, we’re…
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The Most Creative Public Relations Move You Can Make
The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of…
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Building Communications Strategies for Growth
Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and…
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A Public Affairs Case Study: Communications Saving Lives – My Mom on GAC Episode 53
Drive Down is quite the public affairs case study. And you know who one of the architects of this example was? My mom. That’s right! Sara George of…
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Papa John’s Launches Crisis Communications Initiative
There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt,…
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The Irony of Today’s Influencer Marketing Landscape
In a 2008 panel discussion about influencer marketing and public relations I was asked how I would respond if a blogger asked me to pay them to use the story I…
Read articleThe key to an effective announcement is the ‘why’
A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each…
Read articleFraming The Blogger-PR Relationship Differently
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and…
Read articleNew Influencer Campaign Tool The Shelf Shows Promise
The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth…
Read articleJoin The Movement To #updatecanspam And Refine PR Spam
The public relations world that does know me, knows I like to kick up dust. In fact, my first national speaking engagement was a talk with Cision’s Heidi…
Read articleCrisis Communications: Social Media Destroys Consumer Objectivism
The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that…
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