Meltwater Unveils Podcast Monitoring
Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your…
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Brand24 Offers Smart, Simple Social Listening for Small Business
Social listening for small business is a popular soap box for me. It seems every time a good social listening tool comes along, they get funding and immediately…
Read articleMentionlytics Offers Small Business Social Listening at Reasonable Prices
Finally there is small business social listening platform that is affordable. Mentionlytics has arrived on the scene after a quiet launch in July of last year. The startup, originally…
Read articleThe Shocking Truth About Your Social Audiences
What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it…
Read articleBrandwatch Launches Its First Step Toward Audience-Centric Listening
Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey…
Read articleHow Much of the Conversation Do Social Listening Platforms Miss?
Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all…
Read articleWhat Humanizing Your Brand Looks Like
In 2008, Frank Eliason jumped into online conversations about Comcast and became one of the first social customer service professionals out there. Other than Lionel Menchaca at Dell and…
Read articleThe Truth About Facebook Topic Data
Facebook Topic Data has been a hot button issue in the social listening space of late. Yet many brand don’t fully understand what it is or why they…
Read articleThe Importance and Challenges of Facebook Topic Data
Facebook announced it was opening anonymized conversations for data analysis in March of 2015 and social listening platforms have since been scrambling to offer the feature. They’re forced…
Read articleHow Are Brands Using Social Listening?
Thursday night in Chicago, I will emcee and host a panel discussion on social analytics and listening for NetBase featuring an impressive group of digital marketing minds. Rick…
Read articleHow Social Listening Can Inform Your Creative Brief
The case studies around social listening always fascinate me. Even the tried-and-true customer service saves that make everyone feel warm and fuzzy about social media. But when a…
Read articleHug Your Haters Reinvents Customer Service, Business Book Authorship
I often hate Jay Baer. Anyone who has met him, or knows that he and I are friends, is probably shocked by that. Jay is not a hate-able…
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