Choosing the More Right Influencers – A Case Study
One of the many things I do to stay on top of what’s happening in the influencer marketing industry is testing software platforms, micro-influencer communities, and other tools…
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Exploring the Mechanism of Influencer Talent Management
The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential…
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Identifying Influencers by Relevance, not Reach
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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The Fertile Ground of B2B Influence Marketing
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent…
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The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry
Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public…
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The Influence Marketing Podcast Debuts September 2
If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of…
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Measuring creative, influencers and more with Christopher Penn
Every time I talk to Christopher Penn, I learn something. So we invited him on the Digging Deeper podcast this week and boy, did we all learn. Chris…
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Influencer Marketing Global Spend Dip Not As Alarming As Expected
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of…
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IZEA Continues Influencer Innovation Into Brand Analytics Realm
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of…
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Do we blame brands for the gender gap in influencer marketing?
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new…
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How Much Should You Spend on Small Business SEO?
How much money should y0u spend on small business SEO? Super alert reader Emmerey Rose asked this great question in response to our discussion about ranking well in search.…
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