Winfluence with Jason Falls
Your message, carried by the voice that marketers have trusted on influence since 2020. Here is who listens, who reads, and who sees Jason’s work every week.
One sponsorship, three audiences
A Winfluence sponsor reaches podcast listeners, Jason’s professional network on LinkedIn, and readers of the episode show notes and blog. Every number below comes from the platform that measures it.
Winfluence listeners
Winfluence has been relaunched for 2026 with a wider brief: influence, thought leadership, traditional and AI search, social listening and responsible AI, for small businesses and lean marketing teams. Recorded downloads rose from June through the September relaunch. Simplecast recorded 1,023 downloads in October.
About the hiatus. Winfluence was largely on hiatus from January 2024 until the September 2026 relaunch, with only occasional new episodes. The audience never left. Listeners kept finding the back catalog throughout, averaging about 155 downloads a month across more than 300 episodes in 2024 and 2025 with almost no new releases.
Sources: Libsyn (2018 to Aug 2020), Megaphone (Nov 2021 to Sep 22, 2026) and Simplecast (since Sep 22, 2026). Automated repeat downloads removed (see methodology).Downloads by month, past 12 months
November 2025 through September 22, 2026 uses Megaphone. September is a partial month through the migration. October uses Simplecast.Most-heard episodes, lifetime downloads
- Everything Influencers Need to Know About Email MarketingPublished April 7, 2022336
- What Metrics Should a Brand Ask for From Influencers?Published May 16, 2022304
- What Digital Marketing Trainers Teach About Influence MarketingPublished January 2, 2024302
- A Frank Discussion About The Influence Marketing Software LandscapePublished March 31, 2022299
- Moving Influencer Audiences Down the FunnelPublished July 18, 2022298
Since the relaunch
Source: Simplecast, September 22 to October 31, 2026.Who watches on YouTube
Source: YouTube viewer data for @winfluencepodcast via Agorapulse, Oct 15, 2025 to Oct 14, 2026. 31.5 hours watched from July through October 14, 2026. The October 31 subscriber snapshot is shown below.The professional network around the show
Every episode is promoted to Jason’s LinkedIn network: marketers, agency leaders and brand-side decision makers who have followed his work on influence, social listening and digital strategy for years.
Source: LinkedIn creator content analytics, November 1, 2025 to October 31, 2026. Personal follower snapshot: October 15, 2026. Company follower snapshot: October 31, 2026.Who follows Jason on LinkedIn
The Falls+Partners company page (255 followers in the October 15 demographic snapshot) skews the same way: 48% director level or above, 66% in business development, marketing, media or sales, 63% at companies of 200 or fewer, and 89% in the US. Source: LinkedIn Page analytics, Oct 15, 2026.
Built for the people who buy influence
Small-business owners
Founders and operators who do their own marketing and want straight answers on what works.
Lean marketing teams
In-house marketers choosing tools, agencies and creators with tight budgets and high expectations.
Agency and brand strategists
Influence, social and PR professionals who have followed Jason through three books and two decades of industry work.
Creators and their partners
Creators, managers and platform teams working out how brand deals should actually function.
Put your brand in the conversation
Host-read episode sponsorships, show notes placements and promotion across Jason’s channels. Winfluence is part of the Marketing Podcast Network, so network-wide packages are available too.
jason@fallspartners.com