The Insanely Easy Way to Show Your Work on Your Small Business Website
A home contractor asked me last week how he could make his website better at attracting potential home builders or remodelers. I asked if he currently has…
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Like Music, The Perfect Marketing Mix Takes Time
Recording a song or an entire album can take weeks, months, even years depending on lots of variables. While it is true that some bands can go into…
Read articleHow does your small business nurture leads?
Contrary to the implication of how most people use the term “conversion,” capturing someone’s email address or phone number isn’t the final step in earning a customer. In…
Read articleHow important are online reviews to your small business?
Dawn Wigginton is a dynamite online and offline media mind here in Louisville. We were chatting recently and she had a client recently who asked her how much…
Read articleWhat Proctor & Gamble May Have Missed With Social Advertising
My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided…
Read articleThe Three Needles You Need To Move To Measure Social Media
According to the 2015 Forrester brief on improving social marketing maturity, Chief Marketing Officers are being judged on three primary key performance indicators (KPIs), especially when brands measure…
Read articleThe Nuts and Bolts of A Lead-Generation Marketing Funnel
We’re all in the business of generating leads. Whether it’s getting people to walk into your retail location or filling the top of your B2B funnel with email…
Read articleWhy Vanity Metrics Don’t Matter
If you’re still focused on vanity metrics for your brand, you’ve missed the boat. Vanity metrics no longer matter. They’re useless. And I’ll tell you why. Now that…
Read articleBrand Embassy reverses trend, offers small business customer service solution
The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding.…
Read articleThe biggest problem with social software
The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand…
Read articleThere’s no shame in unsubscribing
I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his…
Read articleHolonis offers decent all-in-one web solution for small business
There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy…
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