How is Kroger handling COVID, Social Issues and Influencer Marketing?
This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics.…
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New Australian influencer standards beat out U.S. for industry leadership
The Australian Influencer Marketing Council (AIMCO) released its first Influencer Marketing Code of Practice this week. But it’s a lot different than anything we have here in the…
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Are we in the Age of Influence?
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging…
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How Influencers Can Survive the COVID-19 Pandemic
Will influencers survive the COVID-19 pandemic? That question seems to be a recurring theme today. Many brands are pausing spend. Some are cutting marketing budgets for the year.…
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Why You Can’t Believe Mainstream Media About Influencer Marketing
You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The…
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Think Influencers are Fake Now? Wait Until You See What’s Coming!
The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer…
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Insights on Influence and Content Marketing from Actidad
Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made…
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Deep Dive Into Influencer Marketing with Danielle Wiley
Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer…
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Let’s Do The Micro-Influencer Math
The Micro-Influencer is all the rage among marketing pros right now. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. While leveraging…
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Influencer Profile: Whit Honea
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up…
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Influencer Profile: Kentucky Taste Buds
Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have…
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Four Types of Influencers Infographic
Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim,…
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