Can Influence Marketing Save Broadway and The Arts?
Can influence marketing save broadway? Or how about arts organizations in general? Save might be an inappropriate word. Certainly, COVID and the pandemic restrictions of 2020 have had…
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Is Influencer Marketing Just Bullshit?
Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from…
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Cracking the Influencer Code
Amanda Russell’s new book, The Influencer Code – How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the…
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The Employees as Influencers – Insights from Adobe
Rani Mani at Adobe formerly led that enterprise company’s influencer relations across company’s marketing department. But she then shifted to take on the role of employee advocacy. Her…
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The Challenge of Influencer Fraud from an Influencer and Agency Owner
Fashion influencer Emily Ho has a unique perspective on influencer marketing. She’s not only one herself, but leads influence and marketing campaigns for clients with her marketing agency.…
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MightyScout Solves Instagram Influencer Measurement
Unless you have a bunch of money to spend on expensive software packages, measurement and reporting influencer marketing campaigns can be a bitch. Even at agencies, where software…
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Bridging the Gap Between Influencer Analytics and Brand Measurement
Scott Harward is an SEO, Pay-Per-Click and Affiliate Marketing guy. What does he have to do with influencer marketing? Well, he can not only help influencers understand how…
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The State of B2B Influence Marketing
Few people have as much experience in driving B2B influence marketing than Lee Odden. His company, TopRank Marketing, not only drives programs for some of the top tech…
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We Have Entered the Age of Influence
This is a special bonus episode. Many of you know I host a weekly live stream for Cornett called Digging Deeper that is also a podcast. Before we…
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Identifying Influencers by Relevance, not Reach
Pierre-Loic Assayag is the founder and CEO of Traackr, one of the more sophisticated influence identification platforms on the market. His technology analyzes influence not by reach, but…
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The Fertile Ground of B2B Influence Marketing
Michael Brito is one of the more experienced business-to-business (B2B) influence marketing practitioners in the world. He is the executive vice-president for the Zeno Group and has spent…
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Onalytica Redefines Influencer Categories, Moves Industry Forward
Just a few days after my Winfluence interview with Onalytica’s Alistair Wheate, his company announced the first major philosophical advancement in influencer marketing in years. Onalytica playfully announced…
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