The Agency that creates influencers … and spicy coffee?
If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
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Are Influencers the Key to a Brand’s Purpose-Driven & Cause Marketing?
There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
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How Primal Branding Can Help Brands of Any Kind, Including Creators
Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
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The Incredible Journey to Influence of Kevin Marcus Miller
I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time…
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Bridging Internal and External Gaps in Communications in Communities of Color
Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In…
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A Winfluence Special: The Journey to the Refreshing Influence of Rosa Hart
We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I…
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The Shift Toward Performance-Based Advertising Is Borderline Criminal
There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at…
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What Would a TikTok Ban Mean in the U.S.? Let’s ask Our Friends From India!
TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or…
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What Impact Does AI Have on Influencer Marketing?
If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not…
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The Linchpin of Influencer Marketing: The Agency Strategist
Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at…
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Turning User-Generated Content into Your Brand’s Strength
If you haven’t been thinking about user-generated content and how your brand can leverage it lately, well, you’re late to the party. UGC has become one of those…
Read articleEnough About Me … I Need to Know About You
I want to know more about you. Actually, I need to know more about you. The more I know about you, the better I can make this show.…
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