FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast
We’ve got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even…
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IZEA Reinvents Itself With New Flex Platform
It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual…
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The Influencer Secrets of the Most Popular Dental Hygienist in the World
The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses…
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Insights on Influence from Celebrity Social Media Managers
In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is…
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It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity
We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing…
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What Creators Need to Know About The Law & Their Business
Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product…
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What is a Micro-Influencer and how do you leverage them?
If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano…
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How Creators Can Level Up Content & Revenue with Online Courses
There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that…
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Tapping into Human Behavior to Be a Better Marketer
When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of…
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How to Leverage Podcasts as a Guest or Host
Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week.…
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What Zencastr Has Done to Better Serve Podcasters
For those of you out there who are content creators, whether you call yourself an influencer or not, you know I am a loud champion of owned channels.…
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Exploring the Math & Science of Influencer Marketing
You’re starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it’s been there but seems to be getting louder. The…
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