Using the Creator Economy to Empower Underserved Youth
I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to…
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Translating Influence Marketing to the C-Suite
We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level…
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How a Sports Betting Site Flipped Influencer Marketing on its Head
You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds…
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FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast
We’ve got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even…
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IZEA Reinvents Itself With New Flex Platform
It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual…
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The Influencer Secrets of the Most Popular Dental Hygienist in the World
The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses…
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Insights on Influence from Celebrity Social Media Managers
In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is…
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It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity
We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing…
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What Creators Need to Know About The Law & Their Business
Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product…
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What is a Micro-Influencer and how do you leverage them?
If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano…
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How Creators Can Level Up Content & Revenue with Online Courses
There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that…
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Tapping into Human Behavior to Be a Better Marketer
When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of…
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