The Best Advice for Influencers From An Experienced Influencer
When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line…
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A Frank Discussion About The Influence Marketing Software Landscape
I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on…
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Presenting Own It: A Podcast Aimed at Closing The Ad Agency Gender Gap
This shouldn’t come as a surprise to you, but I have a day job. At Cornett. It’s an ad agency. And I love it there. What may come…
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The Alpha Collective is One Ticket to Web 3.0 Success
I waxed poetic a couple of weeks back about the Metaverse. It is part of the larger grouping of new technologies and opportunities that fall under the umbrella…
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Public Speakers are Influencers. Here’s How to Find the Right Ones.
I attended my first in-real-life conference last week. Social Media Marketing World happened with actual, physical people in an actual physical place – the San Diego Convention Center…
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The Teenage Slime Queen Turned Successful Entrepreneur
About three or four years ago my daughter Katie came home with a gallon jug of borax and another of Elmer’s glue and announced she was going to…
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The Opportunity & Nuances of Gamers as Influencers
How many of you would call yourselves a gamer? Well, if you play Wordle, you’re a gamer. If you got sucked into Angry Birds, Candy Crush, or Trivia…
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Cooking Up Great Content With The Grill Dads
Many of you know I host another podcast on the Marketing Podcast Network called Digging Deeper. Occasionally on that show, we interview someone that has a perspective or…
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What Brands & Influencers Need to Know About the Metaverse
The Metaverse has been on the top of minds and conversations of most people in the marketing space in the last few months. Ever since Mark Zuckerberg and…
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The Best Conversation You’ll Hear About Podcasting
You may recall our episode from late January in which I adopted an exaggerated satirical stance responding to a podcaster who had taken exception to my answer to…
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The “Why” We Pay Influencers is All Wrong. Here’s How to Fix It.
If you’re an influencer or a talent manager, today’s commentary might make you a little uncomfortable. I’m just going to throw that out there as a warning. But…
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The Comedian Turning Comics Into Content Creators & Influencers
I have been a student of stand-up comedy from my earliest memories. I would stay up late when I was little to watch The Tonight Show with Johnny…
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