Why Measuring Influencer Marketing Should Not Be Hard
It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from…
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What Brands Should Do To Survive In A Web Without Cookies
We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will…
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The Truth About All These Top Trends Posts for 2022
Happy New Year! We’re kicking off 2022 as many podcasters, bloggers and prognosticators are … by looking ahead and anticipating what may come. But, I’ve got a couple…
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Winfluence Special: On Brand with Nick Westergaard
Today is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of…
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The Difference Between Celebrities and Influencers
As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another…
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Leveraging Podcasts as an Influencer Marketing Channel
If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory…
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The One Thing That Can Close The Influencer Pay Gap
Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of…
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The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie
If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind…
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Proof in the Better Value in Micro-Influencers
For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more…
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New TrendHERO Report Offers Surprising Insight Into Instagram Influencers
When TrendHERO sponsored my podcast last month, I was excited to see a powerful, yet cost-accessible influencer marketing software hit the marketplace. While singularly focused on Instagram, TrendHERO…
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Introducing The Marketing Podcast Network
I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog…
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Continuing the Conversation on Race and Influencer Marketing
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not…
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