Ideas on influence. Conversations that move marketing forward.
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Instagram is changing its algorithm and user experience. Kylie Jenner isn’t happy about it. She once critically wounded Snapchat by saying she never goes there anymore. Now she’s…
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We’ve gotten into a little bit of a pattern here on the show. Seems like every other interview or so is with some founder or executive at an…
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I just returned from a short vacation with my children, Grant and Katie. We choose a city the kids haven’t been to each summer and go explore for…
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The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve…
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Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when…
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The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one…
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The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity…
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Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have…
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I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the…
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If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your…
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What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down…
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The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused…
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