Threats or Tweets and New PR Metrics – GAC Episode 37
All my media and public relations friends will get a kick out of this week’s fully loaded Go Ahead Caller. We talk about last week’s Twitter threats against…
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State Run TV, Is Creative Dead and #GivingTuesday – GAC Episode 36
We had an important discussion today on Go Ahead Caller, responding to the President’s insinuation that the United States needed state run television. But we also talked about…
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Thanksgiving and Pop-Tarts – GAC Episode 35
It’s Thanksgiving week, so I offered up a stroll down memory lane with a reading of an old story I wrote for my Internet column years ago about…
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Brands Going Viral and Personal Vanity – GAC Episode 34
Hipster Jason Falls is the brand going viral in this episode of Go Ahead Caller! Heh. My new glasses sparked a mental exercise that took me down a…
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My friend Shawn Morton – GAC Episode 33
Today’s episode is a tough one. A week ago, my friend Shawn Morton died. I tried to write something about him 5-6 times this week to let out…
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The Thinking Behind Marketing Automation – GAC Episode 32
In only our second remote broadcast of Go Ahead Caller, I talk about the thinking behind Marketing Automation programs. You’ve got a lot of data and a lot…
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The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts.…
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Word of Mouth and Measuring Social Media – GAC Episode 30
Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk…
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The Future of Advertising and Spotting Bad Influencers – GAC Episode 29
The Future of Advertising will involve more machines and less people. Before you panic and enroll in real estate classes, give this week’s episode of Go Ahead Caller…
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Go Ahead Caller Episode 28: What Happened to Blogging, Non-Profit Social Media and Comedy?
What ever happened to blogging and blogs? Thought leaders in the digital marketing space have noticeably disappeared from the blogging ranks of late. What’s going on? That’s one…
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Go Ahead Caller Episode 27: Dealing with Online Reviews, Word-of-Mouth Marketing, Lifestyle Brands and NDOW!
Online reviews are mega important to businesses and brands in today’s search-first, social-second digital marketing world. What happens when you have a fake one? A bad one? We…
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Go Ahead Caller Episode 26: National Cheeseburger Day, Condemnable Condiments and Word-of-Mouth
I woke up cranky today, so this one had to be good. In honor of National Cheeseburger Day, I confess to being 28% cheeseburger, 27% Diet Pepsi and…
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