Hear More About Winfluence on the Marketing Book Podcast
One of the many podcasts I listen to regularly is The Marketing Book Podcast with Douglas Burdett. He sits down weekly with an author of a marketing book—one…
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How to be a Valuable Podcast Guest
When you are invited to be on a podcast, you should really prepare to be a good podcast guest. That’s not just making sure you have your talking…
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Rethinking Success with Doug Holladay
What a great talk I had with Doug Holladay from PathNorth on the Digging Deeper podcast this morning! Doug is a former Goldman Sachs executive and Reagan White…
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How is Kroger handling COVID, Social Issues and Influencer Marketing?
This week’s episode of Digging Deeper was an interesting one. Curtis Midkiff, Jr., the senior social strategist at Kroger stopped by to talk about a lot of topics.…
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Are we in the Age of Influence?
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging…
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What does making creativity your business advantage mean?
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now…
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Marketing Tips from a Purpose-Driven Marketer
Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in…
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Marketing Challenges in the Hemp Industry
James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his…
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The Future of Offline Advertising in Holographs
Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade…
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How to be a Conscious Marketer
Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps…
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Insights on Influence and Content Marketing from Actidad
Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made…
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How to Identify Anonymous Website Visitors
If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows…
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