Winfluence Has a New Name, a New Home and a Bigger Tent
Winfluence with Jason Falls expands beyond influencer marketing to help small businesses build influence through content, search, social listening and responsible AI.
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The Advertising World’s Big Miss with Influencer Marketing
Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout.…
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How to Hijack the Super Bowl with Influence Marketing
You don’t need $5.6 million to get attention for your brand during the Super Bowl. Well, you do if you insist that attention come in the form of…
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If An Influencer’s Follower Count Doesn’t Matter, What Does?
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you…
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Let’s Start the Influencer Reframing Now
When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually…
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What does making creativity your business advantage mean?
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now…
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Marketing Tips from a Purpose-Driven Marketer
Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in…
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Marketing Challenges in the Hemp Industry
James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his…
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How to be a Conscious Marketer
Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps…
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How to Identify Anonymous Website Visitors
If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows…
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Joining the Context Marketing Revolution
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about…
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Balancing Direct and Retail Channels in an Amazon World
Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of…
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