More Proof Influencer Marketing is Dominated by Women
We talked last time about the influencer pay gap and new data from IZEA that gives us a look at progress made … or not … in the…
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What the Good and Bad Numbers on the Influencer Pay Gap Mean
You can’t be involved in the influencer marketing space without hearing about, talking about or considering the influencer pay gap. When the topic first emerged, it referred to…
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Understanding the Imperative of Short-Form Content
Despite my best efforts, the world of social media continues to migrate to … some might say devolve to … short form content as the most desirable type.…
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The Long-Term Effects of Creator Marketplaces Will Kill Creators
Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work…
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Digging Into True Influence with Author and Trainer Brian Ahearn
For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can…
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Is Podcasting Just a Form of Busking? Certainly Not!
My pal Seth Goldstein asked an interesting question on Twitter and his blog last week. He posed this: “Is podcasting just a form of busking?” For those who…
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How to Find and Engage B2B Influencers, From a B2B Brand
In influencer marketing, and certainly in marketing overall, there are generally two types of focus. The one we talk about more often is consumer marketing, also know as…
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It’s Time To Stop Laughing At Kids Who Want To Be Influencers
What did you want to be when you grew up? I waffled between professional baseball player and fighter pilot when I was really young. Then I went through…
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What’s Wrong With Influencer Marketing’s Monetization Model?
We’ve been spending some time on the show of late talking about the future of the creator economy and how influencers can plan for monetization either with or…
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What Does An Influencer Consultant Do?
Influencer marketing done right can be quite the task for a marketer, or even a marketing team. It takes time and thoughtfulness to select, engage, manage, execute and…
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Is The Future of Influence Marketing in Subscription Content?
Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content…
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Why Measuring Influencer Marketing Should Not Be Hard
It doesn’t seem to matter where, how or how often I talk to people about influence marketing, I inevitably get questions and seemingly confused looks and frustration from…
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