Marketing and Influence in the Food, Restaurant, and Hospitality Industry
There’s no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at…
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Is The Influencer Pay Gap Closing? And How Do We Tell?
According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate…
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Creating Influence in the Middle East
This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show…
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A Deeper Dive into Gamers as Influencers
We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When…
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How to Find and use CPM in Influencer Marketing
It could be the economy. Or opportunity. Or greed. But I’ve become fed up with the ever-increasing price tags influencers and content creators are putting on brand engagements.…
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The Talent–Talent Manager Relationship
As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into…
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The Challenges of Good Influencer Discovery
Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While…
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Working with Celebrities and Celebrity Influencers for Original and Branded Content
My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer…
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Finding Influence, Not Influencers, Within Diverse Communities
Can you think of a brand that has done something in marketing in the last few years, not just with influencers, but marketing overall, and they’ve immediately had…
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Everything Influencers Need to Know About Email Marketing
Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice. That…
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The Best Advice for Influencers From An Experienced Influencer
When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line…
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A Frank Discussion About The Influence Marketing Software Landscape
I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on…
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