Are Influencers Worth the Investment? Do the Math!
Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as…
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What Healthcare Can Teach Us About Influence Marketing
Each episode of this podcast begins with me asking the question, “Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to…
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Will The Influencer Marketing Industry Keep Up With What’s Next?
The circle of life isn’t just an inspirational Elton John and Disney song. It’s an apt description of how a lot of things work, especially trends in the…
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Building and Launching an Influencer-Led Brand
In one of the chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a…
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Influencers Shouldn’t Ask For Free Product?
Winfluence – The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better…
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The Power of Brand Alignment in Influencer Marketing
Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms…
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Why Affiliate Marketing Won’t Work with Influencers
Instagram announced last week it was testing new affiliate marketing tools for influencers. Many influencer marketing software solutions have begun integrating affiliate marketing components into their softwares as…
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I’ve Launched a New Course to Help Build & Launch Your Website
One of the reasons I started blogging years ago was to help small businesses figure out all this digital stuff I was working in every day. When I…
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Going Small with Micro-Influencers
We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to…
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What Brands Really Need From Influencers
I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand…
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Influencer Marketing from the Influencer’s Perspective
It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that…
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The Software Company Focused on Influence, Not Just Influencers
The underlying theme of my book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about…
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