How to Connect Influencer Marketing to the Bottom Line
One of the biggest challenges for brands in influence marketing is tying all these wonderful content collaborations with creators back to the bottom line. Not only do brands…
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How Confident Are You In Your Influencer Compensation?
As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups…
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Can We Please Kill Authenticity?
Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand or agency to describe their…
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The Ad Agency that Manufactures Influence
We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining…
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More Truth Surfaces About Influencer Fraud
My previous commentary that focused on the idea that Words Matter pointed out a flaw in semantics with how HypeAuditor reported fraudulent behavior. That semantic difference—a simple poor…
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Value Mapping: The Next Level of Influencer Selection
Once upon a time, I was a fairly knowledgeable guy about social listening. (I still am, I think. But in the early 2010s I was kind of known…
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A Video Tour of Julius, My Influencer Marketing Software of Choice
I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research…
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Which Influencers Are More Effective?
For much of the last year or so in the influence marketing space, there has been a growing trend to move away from mega-influencers in favor of micro-…
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The Growing Trend of Influencer Houses
One of the fascinating new trends in the influencer space is that of influencer houses. You may have heard The Hype House, probably the biggest example in the…
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Can Paid Content Curation Give Influencers New Revenue?
I’ve had the good fortune to have built a respectable audience over the years, creating and sharing content on social networks, writing blog posts and articles, speaking at…
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Solving the Problems of Influencer Marketing Programs
Nothing gets me excited quite like finding like minded people who are interested in and knowledgeable about the same things I am and having a good conversation. That’s…
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What is Your Influencer Marketing Philosophy?
When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely…
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