Ideas on influence. Conversations that move marketing forward.
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There’s a growing problem in the influencer marketing space with content creators. We’ve talked about it on this show before. But there never seems to be any great…
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We’ve been talking a lot about brand lately on the show. Recent episodes featuring Patrick Hanlon and Rick Ray have centered all of us, brands and creators, agencies…
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We spent some time recently with Patrick Hanlon talking about Primal Branding. Having that deep assessment of who you are as a brand can inform and even drive…
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The influencer marketing landscape is big and ever-changing. You have huge agencies that with with big brands for big budgets. You have boutique firms and consultants that mix…
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If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged…
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There’s an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective…
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Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be…
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I threw out one of my Winfluence tips a few weeks back. For those who aren’t aware, I’ll record little one-minute tips and ideas from time to time…
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Without question the last 2-3 years have lit a fire under businesses, brands, governments and individuals with regard to how to think of and interact with diversity. In…
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We’re going to do something a little different today. I’ve always been fascinated with the origin stories and journey to content creator or influencers of those that I…
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There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at…
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TikTok may be in trouble in the United States. Our Congress has no fewer than four pieces of legislation in motion right now that in some form or…
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