The Man and Method Building Content Creators into Media Properties
The evolution of a content creator is something brands and agencies see, but don’t watch. Bear with me on this for a moment. It’s like the difference in…
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Linqia’s State of Influencer Marketing Report Shows Industry Health, Shifting Brand Needs
There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out…
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Is Talent Management About Managing Talent, or Content?
Depending on where you are at the table in the influencer marketing space, your meal is slightly different. Creators can range from nano-influencers who barely consider themselves influencers…
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Is a Social Slowdown Possible in the Influencer Marketing World?
What would you do if you didn’t have access to social media for a day? How about a week? What about three and a half months? How would…
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Tagger Founder Peter Kennedy Discusses His Company’s Acquisition by Sprout Social
If you’ve been paying attention to the goings on in the influencer marketing world, you know by now that there was a major acquisition announced recently. Sprout Social,…
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The Power of Marketing Automation for Brands and Creators
Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set…
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Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution
The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do…
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A Simple Methodology to Achieve Your Goals in Influence, Content and More
What are your goals? More importantly, do you write them down? How often do you refer to them? Or are you like me and have vague ideas of…
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The Tiers of Influence Marketing and How to Leverage Them
There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office…
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How to Build a Better Business Book
From time to time people find out in conversation that I’m a published author. It’s a monicker and fact that sits in my social media bios and certainly…
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Name, Image, Likeness Perspective from one of the Top NCAA Volleyball Players
Some of you may know I spent the first half of my professional career as a public relations professional in the world of college athletics. Back then we…
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Cloning the Boss and Other Business Tips from an Agency Owner & Coach
You may have noticed I’ve been mixing in more content here recently focused on content creators. It’s not that you brand and agency folks aren’t the primary focus…
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