Can You Update Your Website? You’d Better Be Able To!
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under —…
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How Alli Truttmann Built Wicked Sheets
Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend’s dri-fit shirt and some ingenuity later…
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How to Correlate Website Analytics to Marketing Goals
Are you able to correlate website analytics to your marketing goals? Does the bounce rate, time on site or even user path data make its way into your…
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How to Build a Great Podcast
If you’ve ever wondered how to build a great podcast, there are a handful of people out there who can tell you. One of my favorite podcasters is…
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SEO Work is the Ultimate in Reverse Scope Creep
I’ve stumbled upon the revelation that search is the ultimate activity of reverse scope creep. And understanding not only what that is, but how to use it to…
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Exploring Growth Strategy with Scott Monty
Few people play in the heady space of C-Suite advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses…
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Video Marketing Research Says Do It
New research around video marketing, especially adding video to your search efforts and incorporating YouTube in search strategies, is out from Google and the 4A’s. While both of…
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A Brand’s Role in Helping Influencers Get Better
What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers,…
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The Feudal System of Our Digital World
Jeremiah Owyang posted a very interesting idea over at Hugh MacLeod’s place this week. Are we in the midst of a new Feudal System in our digital world…
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What Parents Should Know About Teens and Social Media
What should parents know about teens and social media? When should they get their own phone or device? How often should teens use devices? Should teens or tweens…
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The Psychology that Fuels Influencer Marketing
One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and…
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The Power and Importance of Community Management
Community management — listening, responding, commenting, providing customer support — is the “social” part of social media. Putting it on the back burner or, worse, ignoring it will…
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