Master Your Mornings For Time Management
You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits…
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Four Types of Influencers Infographic
Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim,…
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Driving Revenue Leaps Without Driving Yourself Insane
Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so.…
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Do we blame brands for the gender gap in influencer marketing?
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new…
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The Power of Personal Branding in Business
Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject…
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Is your product or service’s pricing structure right?
Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a…
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The SEO Trick You’re Probably Not Doing
There’s an SEO trick you’re probably not doing. I only say that because it’s one that I sometimes overlook, too. Certainly, those of you with steep SEO experience…
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Where is Word of Mouth Headed in 2020?
Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno…
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Facebook’s Brand Collabs is a subtle gauntlet thrown at brands using influencers
If you’ve been reading the tea leaves in influencer marketing, you saw Facebook’s announcement of its new Brand Collabs expansion coming. The network further opened the new influencer…
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Understanding the Difference in Branding, Marketing and Advertising
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a…
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How to Turn Your Fans Into Customers with David Meerman Scott
David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which…
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Beware of Google My Business Scammers
My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects…
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