Threats or Tweets and New PR Metrics – GAC Episode 37
All my media and public relations friends will get a kick out of this week’s fully loaded Go Ahead Caller. We talk about last week’s Twitter threats against…
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State Run TV, Is Creative Dead and #GivingTuesday – GAC Episode 36
We had an important discussion today on Go Ahead Caller, responding to the President’s insinuation that the United States needed state run television. But we also talked about…
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Thanksgiving and Pop-Tarts – GAC Episode 35
It’s Thanksgiving week, so I offered up a stroll down memory lane with a reading of an old story I wrote for my Internet column years ago about…
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Brands Going Viral and Personal Vanity – GAC Episode 34
Hipster Jason Falls is the brand going viral in this episode of Go Ahead Caller! Heh. My new glasses sparked a mental exercise that took me down a…
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Brands That Went Viral in 2018 Prove PR is not Dead
There are some who believe that public relations (PR) is dead. Social media killed it. Influencer marketing and the advent of everyone-as-publisher killed it. You can’t get earned…
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My friend Shawn Morton – GAC Episode 33
Today’s episode is a tough one. A week ago, my friend Shawn Morton died. I tried to write something about him 5-6 times this week to let out…
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The Thinking Behind Marketing Automation – GAC Episode 32
In only our second remote broadcast of Go Ahead Caller, I talk about the thinking behind Marketing Automation programs. You’ve got a lot of data and a lot…
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The Value Proposition and Influencer Marketing, PR and SEO – GAC Episode 31
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts.…
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Word of Mouth and Measuring Social Media – GAC Episode 30
Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk…
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Idea Killers: How to Handle Client Rejection
Last week I joked with a friend that the story of my life is summed up by saying I come up with great ideas and clients kill them.…
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The Future of Advertising and Spotting Bad Influencers – GAC Episode 29
The Future of Advertising will involve more machines and less people. Before you panic and enroll in real estate classes, give this week’s episode of Go Ahead Caller…
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StatusBrew Offers Useful Social Media Management Solution
When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a…
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