MailChimp and Others Should Penalize Cold Emails
There’s been another spike in unwanted emails in my inbox lately. The increase goes in cycles. I’m not sure if it’s because certain lists of email addresses are…
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Don’t Measure Success Like Mike
So Michael Jordan says Kobe Bryant is a greater player than Lebron James. He said, “There’s something about five that beats three.” By that rationale, Jim Loscutoff is…
Read articleThe Simple Trick to Selling More
A salesman, I am not. But then again, I have to sell every day. We all do. We sell the fact we are competent at our jobs. We…
Read articleNative Advertising is Good for Some Things … Not All Things
My recent projects include several that focus on native advertising. Studying this emerging segment of digital marketing more closely has uncovered some surprises for me in how the…
Read articleHow The Gig Economy Can Help Small Businesses
The explosion in technology solutions in the last 15 years has created a world where specialized skills are commoditized. WordPress made creating websites simple and cheap. Freshbooks help…
Read articleHow to Jump-Start Your Brain for Better Content Marketing
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all…
Read articleHow to Create a Millennial-Friendly Organization
Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Is your organization millennial-friendly? Does it need to be? If…
Read articleShould You Upgrade Your Community Forum?
Community forum and message boards have been and in many cases are still the backbone of social media. In fact, when the Conversation Research Institute (my research company)…
Read articleImage Recognition and Analysis Comes to Brandwatch
Image recognition is one of those social media analytics pieces that most social listening companies either can’t get right or charge so much for, no one can afford…
Read articleWhat Every Business Recommendation Must Have
There are two critical components to a strong business recommendation. In fact, I’m convinced now more than ever that any recommendation — be it from an agency, a…
Read articleWhat is Social Selling and Should You Do It?
When software companies pitch me with some new feature, I normally discard the email. When Hootsuite added the opportunity to talk to social selling expert Koka Sexton to…
Read articleHow to Get Better Collaboration From Your Team
Managers are always looking for an edge or a hedge – an edge to get ahead or a hedge to hide behind. When your team has trouble collaborating,…
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