Never Anchor Your Business By the Stern
Never anchor a boat by the stern alone. If you do, it could swamp (fill with water) or even capsize. It’s a simple but important rule to live…
Read articleWinfluence Episodes and Articles
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The Fine Line Between Good Blogging and Gaming the System
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic…
Read articleCreating Good Content Requires Creating Bad Content
My philosophy for creating good content on my blog and e-mail newsletter is simple: If I don’t have anything to say, don’t force it. It’s okay to miss…
Read articleMy List of Must Read Digital Marketing Blogs
A friend asked me this week which were my must read digital marketing blogs. Who do I turn to for inspiration and good content in the digital marketing…
Read articleUpstart Agorapulse Offers Competitive Social Media Management Tool
The social media management tool marketplace is a crowded one. For many small businesses, finding one tool to manage multiple social media profiles, keep you abreast of mentions…
Read articleHacking Digital Marketing for Small Business
Everyone looks for an easy button. It’s the way you think you can hack digital marketing for small business. You’ve got too little time to focus on what…
Read articleHow To Manage Social Media For a Non-Stop Brand
“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of…
Read articleTo Find the Real Reason, Ask Why Five Times
The most important question any small business can ask when it is shaping its marketing strategy is, “Why?” Why are you doing this? It’s the question I ask…
Read articlePlan Around Data, Hope For Happy Accidents
Happy accidents are perhaps the most wonderful gift a small business or digital marketer can have. It’s those accidental discoveries that can fuel growth or even change our…
Read articleBuilding Trust is Your Most Important Strategic Plan
What do you think your most important strategic plan is for the next five years? How about the next 10? 20? You can talk about user acquisition, revenue…
Read articleScrunch Offers Quick, Easy Influencer Tool for Small Business
Monday we discussed the online-offline balance of influencer identification. One theme there was that an influencer tool for small business only gives you a look at half of…
Read articleThe Trick to Understanding Influencers
Influence is not an easy thing to understand. Yes, there are dozens of softwares out there with understanding influencers as a claim. They measure how many followers people…
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