Moving Influencer Audiences Down the Funnel
The influencer marketing space is overrun with agencies and marketplaces and software solutions and such. It’s hard for a brand to find the right partner to actually solve…
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Leveraging Micro- & Nano-Influencers for Small Business
Many of you are small business owners. Some of you might also work in marketing teams or even at agencies where influencer marketing budgets are thin. So when…
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A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers
The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one…
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Understanding Affinity to Find Success With Influencers
The word affinity has a wide range of meanings. The core one is, a relationship by marriage. That’s according to Merriam-Webster. But it can also mean a similarity…
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Is a lack of influencer conversion your fault?
“Influencers just don’t convert.” If I’ve heard this once, I’ve heard it 100 times. And each time I get a full explanation of how that particular brand manager…
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The Cocktail Party Method to Grow Your Own Influence
Let’s talk about building your influence. And I don’t mean growing your follower count on social networks. I mean really growing the number of people that you have…
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How to Leverage CSR and PR channels to influence
I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the…
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Expanding Your Brand With or On Podcasts
If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your…
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What if we’re approaching influencer marketing all wrong?
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down…
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The Insights Software That Finds What Influences Consumers
The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused…
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Is Affinity the key to unlocking higher performing influencer content? Maybe …
The word affinity has a wide range of meanings. Its core meaning is a relationship by marriage according to Merriam-Webster. But it can also mean a likeness based…
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What Analytics Should Brands Ask For From Influencers?
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email…
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