What Orgasms Have To Do With Shaving … A Content Marketing Case Study
Imagine my surprise when the following subject line appeared in my inbox over the weekend: “The Real Reason Men Can’t Have Multiple Orgasms” No, it wasn’t an email…
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#SmallBusinessWeek Answers – Content Promotion
To celebrate National #smallbusinessweek, which is this week (April 30 – May 6), I asked readers and followers to ask questions they needed answered to help their small…
Read articleThe Fine Line Between Good Blogging and Gaming the System
On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic…
Read articleHow To Manage Social Media For a Non-Stop Brand
“It’s a non-stop job,” Katy Gelhausen told me, referring to her role to manage social media for Tito’s Vodka. She’s the main point of engagement for fans of…
Read articleUse Tiers to Prioritize Small Business Content Marketing
Small business content marketing sounds impressive, but to most people the term doesn’t mean anything. Content is vague. Marketing is ambiguous if it’s not immediately confused with advertising.…
Read articleHow to Produce a Writing Assignment for the Digital Age
The writing assignment is part of my every day life. My digital marketing consulting business often focuses on creating content for enterprise clients. That content comes in the form…
Read articleHumanizing Marketing Automation: A Brilliant Case Study
Humanizing marketing automation is one of those topics I get really passionate about. The term “marketing automation” actually irks me. To think that your customers are so unimportant…
Read articleHow small businesses can use social sharing to build their networks
A mortgage broker called me yesterday to ask for some advice on social sharing after hearing me speak at a recent event. She works for a bank in a…
Read articleSimple Tips for Live Streaming on Facebook … or Anywhere
Allen Blair emailed me over the weekend asking if there was a one-sheeter or set of tips for live-streaming somewhere. Allen is one of my mother’s fellow communications directors for the…
Read articleIs Paid Social Content The Downfall of Brands?
A Fortune 500 social media director and I were chatting last week and she said something quite profound. We were talking about her brand’s approach to organic vs.…
Read articleThe Biggest Problem With Your Social Is Personality
At a B2B panel discussion yesterday at the Midwest Digital Marketing Conference (#MDMC) our venerable moderator, Steve Bauer of FleishmanHillard asked what the biggest problem was facing social…
Read articleHow social marketing has changed … and hasn’t
Yesterday’s call to action to tell me what you wanted me to share yielded some impressive topics for me to ponder. I guess that goes to show you…
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