License Instagram Photos With Lefty
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to…
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The Anti-Marketing Marketing of CHAOS, Workfront’s Clever New Campaign
It’s not hard for a good content marketing effort to get my attention. If it’s clever, funny or disruptive in some way, I typically notice. Workfront’s new CHAOS…
Read articleDrumUp Offers Simple, Easy Social Sharing
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share…
Read articleWriber Set to Become The Writer’s Block Cure-All For Brands
Marketing software is typically only as good as the user implementing it. Except when it’s better than that. Machine learning and natural language processing can get many marketing…
Read articleHow to Write Like A Human (Or Sound Like One On Social Media)
There are no style guides to social media writing. There are no rules or tips or tricks. Plenty of gurus and software companies have written articles like, “How…
Read articleThe most simple trick to make your emails work
My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to…
Read articleChoosing the right social network for your business
My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media.…
Read articleWhy I’m Not Writing A New Book … For Now
The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve…
Read articleThe Good and Bad of Raising the Content Marketing Bar
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such…
Read articleDrinking The Podcast Kool-Aid, But Not Making It … Yet
I am not a regular podcast listener. They tend to aggravate me. Understand that it’s not that I don’t like the content or the hosts or even most…
Read articleAllState Sparks Mayhem For Social Media Users
The Sugar Bowl, generously sponsored by AllState Insurance New Year’s Day, was certainly the more entertaining of the two national semifinal football games. But for social media users…
Read articleHow To Explain Hashtags To Your Grandmother
I am asked a lot of questions about things people see on the Interwebs. It seems like nearly every Thanksgiving, Christmas or Arbor Day a relative corners me…
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