How to be a Valuable Podcast Guest
When you are invited to be on a podcast, you should really prepare to be a good podcast guest. That’s not just making sure you have your talking…
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Building a Content Performance Culture
Does your brand or agency have a content performance culture? It needs one. Christoph Trappe‘s latest book, Content Performance Culture, outlines how to build a culture where content…
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Everything You Need to Know About Stock Photography
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder…
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How to Build Influence in B2B Marketing
Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C…
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Ideas on Optimizing Content Through Constant Evolution
How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I…
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Defy Expectations: Be a Pink Goldfish
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new…
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It’s Time to Get Into TikTok
TikTok is one of the fastest growing social networks and it is high time we paid attention to it. Think I’m kidding? Check these numbers out: 500 million…
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How a Dentist Became a Content Marketing Star
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s…
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On-Demand TV and Podcasts May Be Setting Themselves Up to Fail
We find our attention-span-theatre selves firmly planted in the unfortunate era of on-demand viewing and listening. From Netflix to podcasts, our favorite shows have evolved to be consumed…
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What does good Native Advertising look … or sound … like?
The biggest mistake brands tend to make when leveraging native advertising is they don’t “get” the native part of it. They just see it as another form of…
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Are You Ready for the Content Marketing Separation? Because Here it Comes!
Adam Torkildson — the man who acquired Social Media Explorer to add to his content marketing and thought leadership business — and I chatted this week about the future of…
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How to Jump-Start Your Brain for Better Content Marketing
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all…
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