Continuing the Conversation on Race and Influencer Marketing
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not…
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When In Doubt, Turn To Offline Influence
There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I…
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Exploring Influence Marketing in Latin America
Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot…
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Someone Is Recommending Influencers Purchase Followers? Publicly!
Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to.…
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Exploring Influencer Marketing Measurement … And The Metaverse
It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I…
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What Department Should Own Influencer Marketing?
Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to…
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How Do Brands & Agencies Handle Influencers of Color?
There’s no doubt that the environment around influencer marketing and race, culture and diversity has undergone an incredible amount of change in the last two years. While the…
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Removing the Blinders for Better influence Marketing
For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One…
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Who Will Win the Impending Influencer Marketing Software War?
Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing…
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Building A Business As A Local Influencer
The stereotypical influencer is someone who has a topic, industry or talent. They create content around that and create an audience to build a platform. If they’re lucky,…
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Can Advertising and Influencer Marketing Mix?
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing…
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The Influencer Marketing Firm Practicing Influencer Marketing
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter…
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