Can Advertising and Influencer Marketing Mix?
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing…
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The Influencer Marketing Firm Practicing Influencer Marketing
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter…
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TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges
If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal…
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How is Name-Image-Likeness (NIL) Affecting Student-Athletes?
NIL is short for name, image, likeness, and is the short expression that defines an important legislative move by the NCAA and NAIA, the two main college athletic…
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It’s Time to Do Away With Top Influencer Lists
The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when…
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The Role of Influencer Marketing in Economic Development
Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern…
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Can Influencer Marketing Succeed with Product-Only Payment?
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a…
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Understanding the Nuances of Influence Marketing on YouTube
One avenue of conversation we haven’t really explored here on the show is diving into the nuances of influencer marketing within different social networks. A great creator on…
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How to Improve Prioritizing Influencers and Measuring Influence Marketing
Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I…
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Leveraging Business Partnerships for Influence Marketing
A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do,…
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How Old is Influencer Marketing? Older Than You Think!
Welcome to Winfluence episode number 100. We started this journey back on September 2, 2020 when the old Jason Falls Show live stream turned podcast switched to an…
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The Rise of the Independent Influencer Marketing Consultant
Getting to know the influence marketing ecosystem is one of those things I geek out on. And fortunately for me, there’s a lot of geeking to be had.…
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