Guess What’s Killing Influencer Marketing? Influencers.
There is a force at play in the influencer marketing space that puts the entire industry in danger. If that force isn’t reckoned with, and soon, the practice…
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Taking a Multi-Tiered Approach to Influencer Engagement
What’s the sexiest medical device you can think of? I recently discovered that eyeglasses are technically considered a medical device. And that puts them squarely in the crosshairs…
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An Influencer’s Take on the SAG-AFTRA Influencer Agreement
Last month the Screen Actors Guild and American Federation of Television and Radio Artists or SAG-AFTRA in the trade, unveiled a plan to account for influencers in its…
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When it Comes to Reporting Influencer Fraud, Words Matter
Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim.…
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The Future of Monetization of Live Content for Creators
The world of live is taking over social media. There are hundreds, if not thousands of live stream programs happening all across Facebook, Instagram, YouTube, Twitter and LinkedIn.…
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The Perfect App to Make Customers Your Influencers
What if I told you that you didn’t need to use influencers to grow your brand? At least not the way we often think of influencers. Imagine you…
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Influence is Not a Static Quality
I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that…
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The Strength of Regional and Targeted Influencers
It’s been a bit since we’ve talked to an influencer about their journey, their approach to monetization and their advice for brands and other influencers on how to…
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What in the World is Up with CGI Influencers?
We’ve probably over-done the conversation on this show lately about fake influencers — at least in the context of those who fraudulently buy followers and engagement to appear…
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The Reality of Fighting Influencer Fraud
We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot…
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Influencer Marketing Strategy from a Global Perspective
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell…
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The New Influencer Creative Brief
What brands typically ask of influencers, and what influencers frequently ask of brands is broken. Influencer marketing agencies and software companies, especially those that are managed services, aren’t…
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