Podcasting’s First Big Hit Made an Influencer a Published Author
When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing…
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The Challenge of Vulnerability as an Influencer
The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in…
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The Winfluence Book Launch Live Talk Show …
Well, today is in the books. February 23, 2021 was the official launch day for Winfluence – Reframing Influencer Marketing to Ignite Your Brand. And what a day…
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HypeAuditor Responds to Misleading Use in Fake Famous
Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs…
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Are Influencers Considered Experts or Not?
The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast…
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Is Influencer Marketing Word of Mouth or Not?
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or…
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SAG-AFTRA Opens Doors to Unionization of Influencers
The influencer world just became significantly more legit as SAG-AFTRA unveiled a plan to allow anyone who is paid to advertise products via their individual social media platforms…
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How Carusele Innovates & Drives Performance-Based Influence Marketing
It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media…
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Does Fake Famous Miss the Boat on Influencers?
Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the…
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Most Brands Overlook The Best Acquisition Strategy for Influence Marketing
If your company sells beauty products, you probably have a nice list of beauty influencers you work with. If you sell a food or beverage product, your influencer…
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The Role of Talent Management in Influence Marketing
One of the perspectives we haven’t touched on nearly enough on Winfluence is that of the talent manager or influencer agent, if you will. At some point in…
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New Data Illustrates the Media Trust Gap and Opportunity for Influencers
In the early chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I cite the Edelman Trust Barometer a few times. It is important in a…
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