If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to…
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Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern…
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The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential…
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Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing…
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Kim Kardashian is not an influencer. None of the Kardashian-Jenner clan are. Neither is Cristiano Ronaldo. Nor Shaq, Nicki Minaj or Taylor Swift. All of these people are…
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If you’ve ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great…
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What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now,…
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At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting…
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You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is…
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Two advertising executives were walking along the beach when one tripped over a golden lamp. He picked it up, rubbed it, and a genie emerged from the spout.…
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Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its…
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One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the…
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