The 19-Year-Old Setting the Influencer Marketing World Ablaze
If I were to describe a person to you who had built a large following for themselves online, parlayed that into a job at one of the biggest…
Read articleCategory: Influencer Marketing
A Deep Dive into Influence Marketing with Find Your Influence
There’s a reason Winfluence often features people representing the influence marketing software solutions and it isn’t sponsorship dollars. These are the people working in and thinking about influence…
Read article
Do Older PR Pros Ignore Influencer Marketing?
My pal Arik Hanson offered up a theory on his excellent PR and communications blog Friday. His theory is that older public relations professionals, “completely detests and doesn’t…
Read article
Is Influencer Marketing Just Social SEO?
Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product…
Read article
How and When to Scale Influence Marketing Programs
There are two points in an influence marketing campaign or program when scale is a question. At the beginning and in the middle. But for many brands and…
Read article
The Role of the American Influencer Council, Influencer Marketing’s Trade Association
You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group…
Read article
Five Influence Marketing Trends to Watch in 2021
If 2020 were a guy at a bar, he’d be the sleaze bag groping any woman that passed by and then growling, “You gotta problem?” to anyone giving…
Read article
Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator
C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s…
Read article
How a B2B Company Became an Influencer
Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had — one with Carter Hostelley and…
Read article
The Essence of Tamar – The Fragrance and Long-Time Influencer
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people…
Read article
The Ultimate Personalization Strategy for Influencer Outreach & Audience Building
There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to…
Read article
Advice for Influencers & Brands from an Original Influencer
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright…
Read article