Is Influencer Marketing Just Social SEO?
Rachel Clay of Matter of Form says Influence Marketing is essentially Social SEO — That is, making sure when someone looks for your brand or type of product…
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How and When to Scale Influence Marketing Programs
There are two points in an influence marketing campaign or program when scale is a question. At the beginning and in the middle. But for many brands and…
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The Role of the American Influencer Council, Influencer Marketing’s Trade Association
You know an industry has come to some level of maturation when trade organizations begin to form. Last year, the American Influencer Council was started by a group…
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Five Influence Marketing Trends to Watch in 2021
If 2020 were a guy at a bar, he’d be the sleaze bag groping any woman that passed by and then growling, “You gotta problem?” to anyone giving…
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Early Influencer C.C. Chapman on Influence, TikTok and Being a Creator
C.C. Chapman knows a thing or two about influence and influence marketing. He was a pioneer of podcasting back in its first wave in the early to mid-2000s…
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How a B2B Company Became an Influencer
Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had — one with Carter Hostelley and…
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The Essence of Tamar – The Fragrance and Long-Time Influencer
Online influencers have evolved in the short 15-20 years that social media sites have been around. When I got into the industry in the mid-2000s, the notable people…
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The Ultimate Personalization Strategy for Influencer Outreach & Audience Building
There’s really no question that the more personal the relationship, the more powerful it is. In the business world, the big trend for everything from email marketing to…
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Advice for Influencers & Brands from an Original Influencer
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright…
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Evolving Influence Software Beyond Social Influencers
AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great…
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The Sophistication of B2B Influence Marketing
There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel…
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Breaking Down Trend, a Curated Influencer Marketing Platform
The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks…
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