Building and Launching an Influencer-Led Brand
In one of the chapters of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, I tell the story of a fashion and style influencer who launched a…
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Influencers Shouldn’t Ask For Free Product?
Winfluence – The Influence Marketing Podcast is serious, though playful and fun. We have interesting conversations about the industry, how brands can leverage influence, how influencers can better…
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The Power of Brand Alignment in Influencer Marketing
Probably the most frequent quality of influencer selection I’ve talked about in the last month or so is brand alignment. Does the influencer match your brand in terms…
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Why Affiliate Marketing Won’t Work with Influencers
Instagram announced last week it was testing new affiliate marketing tools for influencers. Many influencer marketing software solutions have begun integrating affiliate marketing components into their softwares as…
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Going Small with Micro-Influencers
We’ve thrown around the term micro-influencer a lot on this show. The term refers to someone with generally around 5,000 to 50,000 followers. They’re probably not quite to…
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What Brands Really Need From Influencers
I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand…
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Influencer Marketing from the Influencer’s Perspective
It’s always a treat to get insight from influencers on the show. My research and analytics tell me most of you are brand-side marketers or agency folks that…
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The Software Company Focused on Influence, Not Just Influencers
The underlying theme of my book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about…
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How to Connect Influencer Marketing to the Bottom Line
One of the biggest challenges for brands in influence marketing is tying all these wonderful content collaborations with creators back to the bottom line. Not only do brands…
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How Confident Are You In Your Influencer Compensation?
As the influencer marketing space evolves, so will the tools, platforms and services out there that make things better. We’ve interviewed some folks behind some of these startups…
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Can We Please Kill Authenticity?
Two weeks ago I spent several hours judging entries in an influencer marketing awards contest. Part of the submission was for the brand or agency to describe their…
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The Ad Agency that Manufactures Influence
We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining…
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