Ideas on influence. Conversations that move marketing forward.
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Words matter. Perhaps now more than ever. Why? Largely because the proliferation of information and content has forced all of us into attention deficit disorder consumption. We skim.…
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The world of live is taking over social media. There are hundreds, if not thousands of live stream programs happening all across Facebook, Instagram, YouTube, Twitter and LinkedIn.…
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What if I told you that you didn’t need to use influencers to grow your brand? At least not the way we often think of influencers. Imagine you…
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I’m exploring something new on this episode of the podcast. Each Monday, as I have the time to do so, I’m going to post a shorter episode that…
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It’s been a bit since we’ve talked to an influencer about their journey, their approach to monetization and their advice for brands and other influencers on how to…
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We’ve probably over-done the conversation on this show lately about fake influencers — at least in the context of those who fraudulently buy followers and engagement to appear…
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We’re up to over 60 episodes of this podcast since it shifted to be totally focused on influence marketing and in that span we’ve talked to a lot…
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There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell…
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If you look at what is happening with the upper echelon of social media content creators — influencers if you will — they’re beginning to seize opportunities to…
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Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern…
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The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential…
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Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing…
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