Advice for Influencers & Brands from an Original Influencer
The world of influencer marketing in the context we typically think of it today dates back about 15 years or so to the emergence of blogs. Jeremy Wright…
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Evolving Influence Software Beyond Social Influencers
AspireIQ is about to unleash a new version of its software that is an evolution with the market. The enterprise level software has been one of the great…
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The Sophistication of B2B Influence Marketing
There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel…
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Breaking Down Trend, a Curated Influencer Marketing Platform
The landscape of influencer marketing tools is wide and varied. We’ve talked to some of the software company executives here on the show. The IZEAs, Onalyticas and Mavrcks…
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One Influencer’s Superior Success Method
Aaron Anastasi has one of those faces you think is very familiar, but you can’t quite place it. Until you do. He’s a working actor who has played…
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The Brain Science Behind Influence and Influencer Marketing
Influencing people isn’t just creativity and content mixed together. It’s the by-product of the way our brains function. As we experience that content or creativity, hormones release into…
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Turning Executives into B2B Influencers
For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what…
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The Scoop on Influencer Marketing from the Industry’s Top Beat Writer
If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers…
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The Problem of Influencer Fraud and What To Do About It
A few weeks ago on the show, we talked to Emily Ho, the marketing strategist behind Authentically Social and a fashion influencer in her own right under the…
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How Influencers and Brands Drive Dollars with Influence Marketing
We’ve talked about a handful of books on influencer marketing here on Winfluence. While we await the publishing of Winfluence (the book) in early 2021, I couldn’t help…
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From TikTok to Instagram Growth – The Influence Marketing Magic of Kroger
Kroger was the first company to launch a branded TikTok challenge. They have also successfully engaged influencers for events like Hispanic Heritage Month and partnered with publishing platforms…
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Monetizing Video Content for Influencers and Brands
If you’re not doing video today online, you’re not getting much traction. And that goes for brands, but also for influencers. Video content is more engaging. It draws…
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