Creating Influence Marketing’s First Brand Review Site
If you’ve ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great…
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The Power of Empathy in Brand Storytelling
What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now,…
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The Advantage of White Lists and Dark Posts for Influencer Marketing
At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting…
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How to Get Hyper-Local with Influence Marketing
You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. Jim Lin is…
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The Refreshing Transparency One Firm Brings to the Influencer Pay Gap
Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its…
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Meet the Brand Whose Customers are its Influencers
One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the…
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Podcasting’s First Big Hit Made an Influencer a Published Author
When you get down to the core of what an online influencer is, these are people who leverage self-publishing tools like blogs, social networks, photo and video sharing…
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The Challenge of Vulnerability as an Influencer
The book is officially launched and for those of you who have your copy of Winfluence – Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in…
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Are Influencers Considered Experts or Not?
The official launch date of the book, Winfluence – Reframing Influencer Marketing to Ignite Your Brand – is Tuesday! This is technically the last episode of the podcast…
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Is Influencer Marketing Word of Mouth or Not?
Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or…
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How Carusele Innovates & Drives Performance-Based Influence Marketing
It’s hard to dig deep into social media marketing or influencer marketing and not come across the name Jim Tobin. He started one of the first social media…
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Does Fake Famous Miss the Boat on Influencers?
Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the…
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